Frustrations as a Pediatrician and Why I Launched Nibbles and Sprouts

I was initially drawn to pediatrics because of its focus on prevention: prevention of infectious and communicable diseases, reducing infant and childhood mortality, prevention of injuries, and fostering a healthy lifestyle. Ironically, while working to provide high-quality care, I was frustrated by the lack of available time during appointments to adequately address preventative health. In addition, most pediatricians lack the time to dive into each child’s eating resistance and provide parents with practical solutions. This is the GAP that I realized desperately needed to be filled. I knew there was so much more support parents needed to help make meaningful changes to help their child overcome the barriers to healthy eating.